Small biz and social media 📱💰
So you’re looking to increase traffic on your social to improve engage and get peoples feet in the door. One of the sure fire ways to gain more organic traffic is by simply looking put together on social platforms, simply posting helps but isn’t enough nowadays. Here I’ll go over a few steps that should help you boost your profiles and get seen a little easier.
One of the most tangible and direct things you can do to improve is to invest in some means of producing higher quality images and footage, GoPros, new cameras some ring lights some classes to learn natural lighting techniques (hiring a photographer 👀) etc. these will give you an edge and help you very easily stand out from those that don’t. You’d be shocked at how many people are stuck in the past thinking that they don’t need to invest in better images or even bother with social media, that’s a massive L and a huge mistake in 2021 where these platform are taking place of blogs and portfolios simultaneously acting as interactable billboards. Learn some tools or hire someone who’s done all that learning for you whether that be a social media manager, videographer or photographer easy as that. You can do a lot on your own but professionals take everything to above and beyond 😤👍🏾.
Post, post and post! This is advice I also need to take for myself, it’s probably the hardest on this list tbh. Finding that rhythm of posting frequently enough without being annoying but still posting is different for every type of business but equally essential for everyone in my opinion. Make sure you utilize stories and calls to action to get everyone invested in you as not only a business but as a person and someone representative of your community with interests and passions. If you follow me on Instagram you’ll see me engaging with things I deem highly important as well as sharing ridiculous memes that tell all my followers exactly what kind of person I am, never fake a personality for the sake of professionalism because you’ll end up with a community not really your own and engaging will get increasingly difficult.
So yeah thats pretty much what I’ve ascertained from the whole social media thing with all the years I’ve spent trying to grow. The clients I work with all see noticeable increase in engagement when all these efforts are paired with solid creative direction and polished videos or photos and with reels now being prioritized on Instagram utilizing great photos and video there will have your page exploding in no time!
